Line 1: A statement — not a question, not a description. A fact or provocation. Line 2: One sentence of context. Why this object, what makes it unrepeatable. Line 3: Object name + solleria.com Tags: 3–5 hyper-relevant only. Never "Shop now." Never start with "We" or "Our."
MonReelSurface audit or light study — 8–10pm TR. Already in motion. No title card. North star: DM shares.
TueStoryAtelier / process content. Comment @dezeen + @wallpapermag (one considered observation, not a compliment).
WedCarousel7–10 slides, save-optimised — 7–9pm TR. Colorway archive, authentication reveal, or formation sequence.
ThuStoryStyling detail or poll sticker. Comment @frame_mag + @domusweb.
FriReel / FeedFormation sequence or colorway comparison — 8–10pm TR.
SatStoryBehind-scenes, packaging, material prep. Poll sticker. No link required.
SunLedgerText-led editorial — 6–8pm TR. One Ledger line as full caption. Tags: #solleria #designphilosophy #objectdesign.
Algorithm priority
01 DM shares — north star. Start Reels already in motion. 02 Saves — authentication carousels & The Ledger earn saves. 03 Watch time — first 3 sec = audition. Most arresting moment first. 04 Comment depth — captions must earn considered responses, not emoji. 05 Carousel dwell — 7–10 slides outperform 3–4. Every swipe counts.
Proven high-performing formats
Gloved hands holding object — consistently best composition. Reproduce with real product. Model holding object close to face — second highest. Face cropped above lips. Colorway archive carousel (all 5) — high save rate. Same angle per slide. Surface texture Reel — highest DM share rate. Already in motion at frame 1.
Line 2: One sentence of context. Why this object, what makes it unrepeatable.
Line 3: Object name + solleria.com
Tags: 3–5 hyper-relevant only. Never "Shop now." Never start with "We" or "Our."
Archive: #solleria #craftluxury #bioresin #designarchive #authenticatedluxury
Ledger: #solleria #designphilosophy #objectdesign #slowluxury #archivethinking
Reel: #solleria #bioresin #luxurycraft #generativedesign #sculpturalobject
02 Saves — authentication carousels & The Ledger earn saves.
03 Watch time — first 3 sec = audition. Most arresting moment first.
04 Comment depth — captions must earn considered responses, not emoji.
05 Carousel dwell — 7–10 slides outperform 3–4. Every swipe counts.
Model holding object close to face — second highest. Face cropped above lips.
Colorway archive carousel (all 5) — high save rate. Same angle per slide.
Surface texture Reel — highest DM share rate. Already in motion at frame 1.